In the framework of the World Travel Market (WTM), there was a collaborative agreement to develop a new combined tourism product which will allow tourists to enjoy two stays in Malaga hotels and two in the Natural Park of the Mountains of Malaga.
Ramblers Worldwide Holidays tour operator markets the destination Spain within its range of destinations ‘The World’s More Beautiful on Foot’ around the world. This catalog combines purely rural stays with short cultural visits to important destinations such as Venice, Istanbul, Rome, Madrid or Barcelona, which will now join Malaga on the Costa del Sol.
Ramblers Worldwide Holidays, based in north London, is one of the biggest traditional tour operators in the UK, and specializes in rural and cultural holiday for a customer profile between 45 and 65 years with high purchasing power.
Ramblers defines its customers as ‘holidaywalkers‘, referring to the main motivation to go and visit charming places and monuments.
From a product standpoint, Malaga city is a destination which due to its many connections with the United Kingdom, for its wide pedestrianized historical center and the proximity of its main tourist resources, is of great interest for the tour operator.
In addition to rural and cultural holidays, Ramblers Worldwide Holidays offers cruises in conjunction with the British shipping Fred Olsen, whose cruise ships will have stops at the Port of Malaga during 2012.