Costa del Sol in Malaga: History and tourism

Holidays! We definitely deserve them! For many, the weather is an important factor. It is no coincidence that the Costa del Sol is named as Sun coast, but grew out of strategic considerations of some hoteliers.

The name Costa del Sol was invented by a hotel owner from Almeria, who tried to attract visitors to the coast during the World Expo in Seville in 1929. The name was not evaluated further until in the 40’s it was taken up by the newspaper Sur in Malaga. The Costa del Sol has the highest sunshine hours, the most stable climate and the mildest winter on the European mainland. Many good reasons for a continued influx of visitors throughout the year.

The commercialization only started in the 60s, when the local hotel industry came to the conclusion that Northern Europeans would suffer from a sun deficit and that these surely could be convinced to come to the Andalusian Mediterranean coast. No sooner said than done, campaigns were first launched in Scandinavia, where the news of the sunny coasts of Malaga caused an immediate impact. As result, tall blond girls landed on the then unspoiled beaches of a predominantly rural Andalucia; their relative liberalism compared to the locals at that time was a scandal in many eyes.

The campaign was extended to Central Europe and other regions, partly along the lines of “when it rains money back.” Gradually, was associated with Costa del Sol the coast of the province of Malaga.

The Costa del Sol denotes nowadays the coast of Malaga, from Maro (Nerja) to Sotogrande (Manilva), close to Gibraltar. The province of Malaga has to offer so many interesting tourist destinations, led by Ronda, Antequera and the typical white Andalusian villages like Competa, Frigiliana, Mijas and Tolox.

The province comprises 101 communes and several nature parks, such as El Chorro (ravine), El Torcal (Karst Stone Mountain), Fuente de Piedra (Flamingo Lagoon), the Montes de Malaga (heavily forested and with panoramic views) and the Sierra de las Nieves Mountains (1909 m). These are just a few of the many fantastic spots you can discover in Malaga province just a few kilometres off the main tourist centres, with your car hire in Malaga.

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